Intelligent™ is beauty advanced beyond "clean" or "green".

Every Intelligent™ product means making conscious choices for our body and the planet. The percentage of certified organic ingredients is provided for each and every product, and we’re certified by Cosmos as well as the USDA.

The aromas that make our products smell so irresistible are made from 99% certified organic essential oils/flavors.

Our goal is to have a minimum of 85% natural content in each product formula with only rare exceptions. Our average across the line is 96.2% natural. We are fully transparent of what “natural”, "organic", "clean", "green" and so much more means, on our Definitions page.